portfolio of Ferdy Pullens
portfolio of Ferdy Pullens
Concept & Art direction @Fabrique. Photography by Inga Powilleit
Founded by Amsterdams workers in 1868. Since the very beginning, De Key houses a diversity of people. For their new website, they wanted a way to show this diversity.
In a visual landscape that is cluttered with stock-like photography depicting smiling people, this is what the concept should answer.
Shot using natural light only, the photographs say a lot about the people who welcomed us into their homes. Without showing them.